Signal Positioning and Messaging Course
by
Map & Fire
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Signal Positioning and Messaging Course
Break through the noise with a crystal clear position and message.
Signal Course Playbook
654 KB
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Introduction to Signal
Overview and Purpose of Signal
4 mins
Preview
What You'll Get From The Course
2 mins
Preview
Demonstrating The Process Using One of Our Clients
5 mins
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See How Your Brand And Marketing Fit Together
2 mins
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Your Customers: What Motivates Them And What They Value
How To Think About Your Customers
5 mins
Preview
Define Your Target Customer
3 mins
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Your Customers' Jobs to Be Done
6 mins
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The Motivations And Outcomes Driving Your Customers
4 mins
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The Elements of Value
7 mins
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Q&A: How To Think About B2B Customers
3 mins
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Q&A: Making And Validating Assumptions
2 mins
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Q&A: Niche Down On Customer Segments
3 mins
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Q&A: Focus On The People Within A Company
2 mins
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Your Competition: Find Your Unique Position In The Landscape
A Different View of Your Competition
3 mins
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Define Your Competitive Set
6 mins
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How To Grade Your Competitors
7 mins
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Example of The Grading Process
4 mins
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Map Competitors Within The Landscape
5 mins
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Find Your Biggest Points of Difference
9 mins
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Q&A: Competing Against DIY And Status Quo
2 mins
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Your Offering: How You Satisfy Your Customers' Needs
A Holistic View Of The Offerings You Provide
2 mins
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Strengths And Weaknesses Of You And Your Team
5 mins
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Breakdown Your Offering's Best Features
9 mins
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Align Your Offering With Your Customers' Needs
7 mins
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Translate Your Features Into Benefits
6 mins
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Q&A: Backing Into Alignment With Customers
2 mins
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Q&A: Separate Your Brand In A Commoditized Market
3 mins
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Your Messaging: Communicate Your Brand's Value Effectively
Your Brand's Identity Versus Your Brand Strategy
3 mins
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Crystallize Your Brand's Positioning Statement
6 mins
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Discover And Define Your Brand's Tone of Voice
7 mins
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The Value of Keyword Research For SEO
2 mins
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Use Your Position To Create Marketing Messages
2 mins
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Speak To The 4 Forces That Affect Customer Decisions
7 mins
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Write Messages On The Benefits Your Brand Provides
7 mins
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Why Constraints Fuel Your Creativity
3 mins
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Q&A: Why You Should Experiment With Your Tone of Voice
3 mins
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Table of contents
Signal Positioning and Messaging Course
by
Map & Fire
ui-24px-outline-1_lock
Contents
Contents
Draft
Signal Course Playbook
Draft
Signal Course Playbook
ui-24px-outline-1_lock
Introduction to Signal
Introduction to Signal
Draft
Overview and Purpose of Signal
Draft
Overview and Purpose of Signal
Draft
What You'll Get From The Course
Draft
What You'll Get From The Course
Draft
Demonstrating The Process Using One of Our Clients
Draft
Demonstrating The Process Using One of Our Clients
Draft
See How Your Brand And Marketing Fit Together
Draft
See How Your Brand And Marketing Fit Together
ui-24px-outline-1_lock
Your Customers: What Motivates Them And What They Value
Your Customers: What Motivates Them And What They Value
Draft
How To Think About Your Customers
Draft
How To Think About Your Customers
Draft
Define Your Target Customer
Draft
Define Your Target Customer
Draft
Your Customers' Jobs to Be Done
Draft
Your Customers' Jobs to Be Done
Draft
The Motivations And Outcomes Driving Your Customers
Draft
The Motivations And Outcomes Driving Your Customers
Draft
The Elements of Value
Draft
The Elements of Value
Draft
Q&A: How To Think About B2B Customers
Draft
Q&A: How To Think About B2B Customers
Draft
Q&A: Making And Validating Assumptions
Draft
Q&A: Making And Validating Assumptions
Draft
Q&A: Niche Down On Customer Segments
Draft
Q&A: Niche Down On Customer Segments
Draft
Q&A: Focus On The People Within A Company
Draft
Q&A: Focus On The People Within A Company
ui-24px-outline-1_lock
Your Competition: Find Your Unique Position In The Landscape
Your Competition: Find Your Unique Position In The Landscape
Draft
A Different View of Your Competition
Draft
A Different View of Your Competition
Draft
Define Your Competitive Set
Draft
Define Your Competitive Set
Draft
How To Grade Your Competitors
Draft
How To Grade Your Competitors
Draft
Example of The Grading Process
Draft
Example of The Grading Process
Draft
Map Competitors Within The Landscape
Draft
Map Competitors Within The Landscape
Draft
Find Your Biggest Points of Difference
Draft
Find Your Biggest Points of Difference
Draft
Q&A: Competing Against DIY And Status Quo
Draft
Q&A: Competing Against DIY And Status Quo
ui-24px-outline-1_lock
Your Offering: How You Satisfy Your Customers' Needs
Your Offering: How You Satisfy Your Customers' Needs
Draft
A Holistic View Of The Offerings You Provide
Draft
A Holistic View Of The Offerings You Provide
Draft
Strengths And Weaknesses Of You And Your Team
Draft
Strengths And Weaknesses Of You And Your Team
Draft
Breakdown Your Offering's Best Features
Draft
Breakdown Your Offering's Best Features
Draft
Align Your Offering With Your Customers' Needs
Draft
Align Your Offering With Your Customers' Needs
Draft
Translate Your Features Into Benefits
Draft
Translate Your Features Into Benefits
Draft
Q&A: Backing Into Alignment With Customers
Draft
Q&A: Backing Into Alignment With Customers
Draft
Q&A: Separate Your Brand In A Commoditized Market
Draft
Q&A: Separate Your Brand In A Commoditized Market
ui-24px-outline-1_lock
Your Messaging: Communicate Your Brand's Value Effectively
Your Messaging: Communicate Your Brand's Value Effectively
Draft
Your Brand's Identity Versus Your Brand Strategy
Draft
Your Brand's Identity Versus Your Brand Strategy
Draft
Crystallize Your Brand's Positioning Statement
Draft
Crystallize Your Brand's Positioning Statement
Draft
Discover And Define Your Brand's Tone of Voice
Draft
Discover And Define Your Brand's Tone of Voice
Draft
The Value of Keyword Research For SEO
Draft
The Value of Keyword Research For SEO
Draft
Use Your Position To Create Marketing Messages
Draft
Use Your Position To Create Marketing Messages
Draft
Speak To The 4 Forces That Affect Customer Decisions
Draft
Speak To The 4 Forces That Affect Customer Decisions
Draft
Write Messages On The Benefits Your Brand Provides
Draft
Write Messages On The Benefits Your Brand Provides
Draft
Why Constraints Fuel Your Creativity
Draft
Why Constraints Fuel Your Creativity
Draft
Q&A: Why You Should Experiment With Your Tone of Voice
Draft
Q&A: Why You Should Experiment With Your Tone of Voice
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