Your Customers: What Motivates Them And What They Value

In this section, we dig into who your customers are, understanding the motivations and outcomes driving their behavior, and how to break down what they value in a solution.
Your Customers: What Motivates Them And What They Value
How To Think About Your Customers
5 mins
Define Your Target Customer
3 mins
Your Customers' Jobs to Be Done
6 mins
The Motivations And Outcomes Driving Your Customers
4 mins
The Elements of Value
7 mins
Q&A: How To Think About B2B Customers
3 mins
Q&A: Making And Validating Assumptions
2 mins
Q&A: Niche Down On Customer Segments
3 mins
Q&A: Focus On The People Within A Company
2 mins